CONSUMER ELECTRONICS DIVISION (CED)

CED is the sole distributor for “ARISTON” PRODUCTS, A premium Italian brand has more than 200 Models of various Cooking Ranges, Kitchen Hoods, Washing Machines, Dishwashers, Refrigerators both in free standing and built-in appliances In addition to that, Delonghi and Conti are supplying one the best value kitchen appliances like Fryers, Mini ovens, Vacuum cleaners, electric kettles, etc.

The retail operations comprise “The Kitchen House and “The world of Time”. The Kitchen House has chain of 4 showrooms and offers full range of kitchen and household appliances includes Ariston, Delonghi, Conti, Fujeta and Ariston Built-in appliance, Mitsubishi Daiya Air conditioners, Ruud Air conditioners and Titan Watches. It is ideal place for families to select any kind of kitchen and household appliances at one place at a very nominal price.

“FUJETA” range of Microwave ovens, washing machines, cookers, refrigerators and Air conditioners which are specially popular with the masses due to their high quality and value for money appeal.

“The World of Time” has 10 show rooms. It offers the Customer a wide range of international watch brands. The brands marketed at these outlets include TITIAN, BARBIE and ETASTAR.

The division has successfully marketed “TITAN” Watches, the first global Indian Brand for watches. In a short span of 7 years, it has notched up a considerable market share and is today one of the top 5 brands in its category in UAE.

CED is doing the large-scale re-exports to the CIS, Africa and Iran and other Middle East Countries.

BUILT-IN KITCHENS